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DR industry: how to identify the true and false of a product?

2017-07-26

Familiar with the DR industry all know, in recent years, too many words of war. As the upstream supplier of DR industry, we are not just watching, but very tangled, very painful.

A complete industry chain should be in the benign competition environment. 4-5 years ago, the DR industry ushered in a golden period of development, when the country vigorously promote the die upgrade, we as the core component suppliers, operating costs are relatively low in all aspects, profits naturally good. The start of the 13 year, but good times don't last long, this is not the industry, can be said to be in the flames of war, and is an innovative competition, is to rely on price war against. Down the stream, we have to be forced to go down. 14 years ago, the domestic initiative to promote the dynamic DR this product, to be honest, I personally think that this product has given hope to the industry, but also gave us new opportunities.

Dynamic DR, not just a new product, but a new category, is a new technological revolution, saying that he is "industry life-saving straw", not too much. People do not understand, genuine debate may every day will make up a row of dynamic DR. In fact, the focus of the current battle of words in this "true and false debate" in. As an upstream supplier, I personally feel that from the industry as a whole, there is a real need for literacy in the industry. Not only for users of literacy, but also for our downstream vendors literacy, for our core component suppliers as well as literacy.

To say that a product is true or false must always have a standard. I see a lot of the arguments, like the evil wife abuse, trouble. So far, the industry did not give a definition of dynamic DR, so many daughter-in-law was also seems to understand, but should not overdo sth.. I personally integrated the development of the industry over the past two years, the individual feel that there are several standards should be everyone's consensus.

Can the first, first new technologies really have clinical applications?

Second, can these functions really solve clinical problems?

Third, is this product more and more user?

Fourth, whether the technology has wider space for development?

First, does dynamic imaging really have clinical applications?

The profession has the conscience, understands the product, knows that this product application should all be clear, the dynamic DR most core application lies in the accurate diagnosis, it derives many kinds of clinical application function. For example, we are familiar with the "visual positioning high-definition film", high-definition film, large format perspective, video preservation, playback, visual contrast, automatic exposure control, body stitching function".

These functions require multiple devices in the past, and now a device has a variety of integrated applications. This is not a simple integration, it is achieved through technical breakthroughs. Because it is not like a double bed double tube, simple sharing of a high-voltage generator, not as a combination of gastrointestinal machine plus flat, but the use of a dynamic detector, to achieve all the functions. Functionally, dynamic DR is all the functionality that has clinical needs.

Second, dynamic DR these functions can really solve the clinical problems?

The various functions of dynamic DR have been analyzed. How about the clinical performance? On the face of it, dynamic DR does have some of the properties of static DR, as well as some of the attributes of the gastrointestinal machine. However, static DR the past belongs to blind shoot, mainly rely on experience technicians to operate; gastrointestinal machine format is small, the contrast is too low, the pixel difference, is not conducive to accurate positioning, can only be carried out extensive examination of some general lesions. Dynamic DR integrates two functions and is higher than both. Reflected in the perspective of the location, and then real-time HD film, so as to solve the problem of blind shot, the film is more accurate; the large format clear perspective, observe the time reduced dose reduction of lesion HD film, so as to solve the problem of fuzzy positioning. For example, dynamic DR is used in the examination of tracheoesophageal fistula. Dynamic DR has the functions of large format fluoroscopy, instantaneous high-definition patch, video image playback and frame extraction. During the esophageal iodine contrast examination, the image of the lesion can be captured in real time due to the rapid flow of contrast media. Some patients because cough obvious, should not be repeated many times inspection, dynamic DR video playback, image extraction frame function, can collect characteristic image, clear diagnosis, more can avoid iatrogenic injury, ensure medical safety.

Third, dynamic DR product users are not increasing?

In the sales follow up Chinese digital imaging equipment China Ipsos every month from 2014, we found that the statistics he the overall development of the total number of dynamic DR less, but the speed is fast. Of course, there is the role of enterprise marketing capabilities. In 2015, manufacturers more and more dynamic DR, the number of sales is a geometric increase in light, domestic manufacturers of sales exceeded 500 units; in 2016, an enterprise in Shenzhen, one of its dynamic DR sales of hundreds, and in 2017, the company's sales have been the cumulative number of nearly 1000. From the manufacturer's sales volume and the number of enterprises entering the field, the product has gone through the death trap of new product promotion and officially entered the stage of development. To analyze, from the user's level can be found, the product of a change in the past Pyramid sales model, there are users in the big three, people's Hospital, county level public hospital and private hospital, the overall retention rate and various levels of hospitals accounted for roughly the same number ratio, indicating that the products



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