The shared massage chair refers to the commercial massage chair placed in public places. Users can pay more than ten minutes for the massage service when they sweep the yards and pay a certain amount of money.

Recently, 36 krypton published an article on shared massage chairs, combing the reasons for its popularity and some players in the industry. In our opinion, sharing massage chairs is a typical opportunity for traditional industry transformation. On the other hand, it also conforms to the trend of consumption upgrade and big health. It is a good business.

In addition to the articles mentioned in the brand, today introduced a new company "to chant", the founding team has the traditional manufacturing industry and the Internet industry background, founder Yang Haoyong has 20 years of experience in manufacturing industry, co-founder and CEO's defenders have 14 years of Internet experience, is a serial entrepreneur, former Baidu sales director Southern China District, handle network general manager, Southern China District Nongnv partners and small chain network VP.

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Like most unmanned equipment, the sharing of massage chairs can be done in three ways: products, channels, and operations. Then, in these areas, according to Bai, what are the characteristics?

First look at the product, from the beginning of the creation, according to Bai do is sweep yards pay commercial massage chair. The home massage chair uses the plastic movement, the massage place is more, the commercial massage chair uses more durable metal movement. In order to ensure hygiene, the massage area is reduced and no embedded massage is performed.

Bai products by their own R & D team and manufacturers jointly developed, manufacturers OEM production, a total of four iterations. As can be seen from the iterative process, in addition to meeting the basic massage functions, press Bai to emphasize design and function integration to enhance the user experience.

Co founder Tong Shoujun, is now coming to the third generation of massage chair from first-class cabin seat aircraft design, the use of "zero gravity lifting massage" patented technology, users will automatically lay up, the chair back and down flat, there are two Haman speakers connected on both sides of the head, the mobile phone can play music. The upcoming fourth generation chair will be upgraded in the appearance of the three generation of chairs, adding health testing, game features, is expected to be listed in October.

In terms of channels, Tong Shoujun believes that according to Bai and other brands of differentiation, there are two points:

1) attached to the channels of risk control, early is not for the purpose of taking the volume, but the revenue of different points of the multi dimension analysis, the worst scenario is in 1 years to recover the cost of laying, general scene requirement is 6 months to the. For example, the cinema used to belong to the quality point, but now because of the fierce competition, hike, not their preferred channels. Shopping center is larger because of the site, the rent price transparent more suitable for laying;

2) do not follow O2O when large-scale push team mode, but a strong team and strong resources, according to the overall cooperation in the top-down chant is laying the channel using more, play resources and channel advantages, efficient operation to keep a small team, such as the Department of 3 people chant the existing channels signed nearly 1200 single month.

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According to Bai has built 8000 sets of equipment, according to the previous thousands of missions during the war experience, Tong Shoujun believes that taking points is not the point, more important is the foreign education market, the strength of good, first ensure that every point of profit, so even if the future open price war is not afraid.

Finished the product and channels, and finally look at the operation.

Offline unmanned equipment has been favored by the capital, the line is about the flow of story. Online app costs money to buy users, and offline devices make people spend money to become users.

However, how to operate after getting users? Families are still exploring. Tong Shoujun believes that massage chairs have advantages over shared bikes in this regard because the consumption scenes of massage chairs are associated with a lot of things. Cycling is travel, consumers rush not to watch too much product information, but in shopping malls, movie theaters, 4S shop massage, it is natural to enter into the state of consumption, so the cooperation and business operation is a good way to depth. According to the data provided by Bai, the user re purchase rate has exceeded 40%.

Press now, Pre-A round of financing is underway.

Source: 36Kr